One of the most common thing that search engines do in order to provide the most accurate and precise answers to all the queries of the users in the shortest amount of time possible is to constantly update and develop their algorithms. There are so many things that you can do, as a web owner, to stay competitive online and one of which is to carefully track all the changes, analyze them and adapt the online strategies available to the modifications of the search engines. There are several search engines online that have changed their results page over the course of time and this can be observed by how much easier it is for users to find various elements on the page, regardless of whether they are searching for nearby shops, specific services or even factual information or images. As a matter of fact, the elements that can be tracked down online will depend on the device being used by the online user. For the remainder of this article, we will be discussing with you factual information regarding SERP elements that you have to be aware of.
The knowledge Graph is one of the SERP elements that you should be aware of. Speaking of knowledge graph, this is a term that is commonly used in referring to an element that is placed on a separate box at the right side of the SERP. The primary reason why knowledge graph exist is to provide detailed and structured results for users who are searching for factual data. Let us say, you are searching about someone, so what Knowledge Graph will do is that it will show a brief information about that person like images, a short bio, his or her date of birth and other essential data about the person. Not only that, there goes the fact as well that Knowledge Graph will provide links to websites where you can further your research about your query.
There are other SERP elements that you have to be aware of such as the SERP feature. When we say SERP feature, we are actually referring to any result on a search engine’s result page or SERP that is not an organic and traditional result. The following are some of the most common and most exceptional SERP Features: the Rich Snippet which is known for adding visual layers to an already existing result; the Paid Results which can be bought through Keyword biddings, and; Universal Results which appear alongside the organic results.
If you want to be featured on the various elements of SERP, make it a point to ensure that you are at least on the first page of the search engine or you ranked at the top of it, other than focusing on informal queries.